If you haven’t started leveraging the amazing marketing power of webinars yet, let me show you what you’ve been missing out on. Here are the top 5 reasons why webinars should be at the forefront of your marketing strategy:
- Webinars are convenient: almost everyone has an Internet connection and you can reach audiences from around the globe with virtually no investment: all you need is a camera and a microphone and chances are you already have those tools.
- Webinars are great for promoting your service/product : a recent study shows that videos boost the understanding of a product by 74%. But a webinar is more than a simple video: you can get in front of your audience, explain everything they need to know and answer their questions LIVE.
- Webinars improve your credibility:during a webinar, you basically “teach” a lesson to your audience. Thus they immediately perceive you as an expert in your field and they start trusting you and your company more.
- Webinars are a great lead gen tool: today, people are wary of sharing their private data online. But when it comes to a FREE learning opportunity aka your webinar, they are more inclined to offer up their data – they respect you and actually WANT to keep in touch.
- Webinars increase your brand awareness: for the duration of the webinar, your audience will be looking at your logo or other brand identity items and associate it with the topic you are talking about – you can actually choose what they remember you for.
Ready to start broadcasting your first webinar?